New research shows a new trend that people will forgo luxury for green products when status is at stake.
Why do people purchase pro-environmental “green” products? Do we buy them because we care about the planet, or because they enhance our image? A new study, co-authored by Bram Van den Bergh from the Rotterdam School of [...]
Going green to be seen
March 30th, 2010 · No Comments
Tags: · Climate change, eco, environment, global warming, green, luxury, products, shopping, status, status symbols
Get the latest buzz from Climate Crunch
